Tea Around Town

I was tasked to create a full visual branding identity Tea Around Town which is a sightseeing bus experience with a tea cafe theme. As the lead graphic designer on the project, I was responsible in collaboration with the Design Manager and Creative Director for the bus wrap concept development and visual graphic identity elements such as the logo, menu, fonts, and color palettes.

ROLES

BRANDING
LOGO DESIGN
PRINT MATERIALS
DIGITAL ADS

Logo & Bus Wrap

CREATIVE CONCEPT AND VISION

As I began the design process, the first step was to learn about

the product and the intended target audience. This would tailor
the visuals towards the customer’s interests and appeal to their aesthetic sensibilities while also communicating the internal cafe bus experience on the outside of the vehicle. Another vital aspect during this conceptual phase was to draw inspiration from the interior designer’s physical presentation in order to create a cohesive visual experience that would resonate with passengers.

COMPLETED LOGO & BUS EXTERIOR

After multiple brainstorming sessions and revisions, I was about to deliver the Tea Around Town logo that would match the tone of the product and with the help of my team, assembled a bus wrap design that would seamlessly integrate storytelling, ambiance and reflect the tea bus interior experience.

Bus Wrap: Right Side (Customer Entrance), Front and Back, Left Side

PRINT & DIGITAL ASSETS

To round out the physical graphic presentation experience, I designed a branded menu to provide a concise yet comprehensive snapshot of the food and beverage offerings available on the tea bus. I also designed the outer shell of the Tea Around Town tumblers where the tea is poured and to serve as merchandise for customers to take with them and increase brand visibility.